The two main pillars that keep any company afloat during the time of the COVID-19 crisis are: the employees and the clients, having sick workers in your company during that time will be catastrophic for your business because they won’t be efficient enough to do their jobs and their presence will cost you money and resources.
On the other hand, having your clients worried all the time about the service/product that you provide will also impact your business negatively, your clients don’t know your situation during the time of the crisis and they can’t make a decision whether they buy your product/service or not.
So, keeping those two pillars intact will help you maintain your business, we are not saying that you will entirely be unaffected by this, but mitigating the risk should be your top priority during the COVID-19 pandemic.
Here you are some advice that should help reduce the risk and loss:
The Employees Side
And we can’t stress enough how important is to let your employees work from home during the COVID-19 pandemic.
There are a variety of tools can help you staying in touch with your employees while maintaining the work flow just as if they are in an office space:
- Cisco Webex Meetings
- GlobalMeet Collaboration
But for those whose presence is a must please do the following instructions as accurate as possible:
- KEEP D I S T A N C E: Minimum 2 meters between you and the others.
- Therefore, NO Handshakes: Use a non-contact method for greetings.
- Wash your Hands every time the employees enter the premises, as well as frequently throughout the day.
- Try NOT to touch your face, and remind your staff to do the same.
- Constantly Disinfect surfaces, including doorknobs, handrails, tables and desks.
The Clients Side
As mentioned before; your clients are worried whether they should buy your product or not, so your main focus should be helping them make the purchase decision.
- First of all, you should keep your clients informed while communicating with them about your business situation during the time of the crisis, this will not only put your clients mind at ease, but it might also spread awareness about your business.
- Focus on empathy and transparency when you communicate with your clients instead of creating more opportunities for sales, as business you should rethink your advertising and promotion strategy to be more suitable for the current situation that the world faces.
- Try to be transparent with them as much as you can and your clients will empathize with you.
- Try to explain what precautions you are taking to mitigate risk while offering them the best product/service you can provide.
- As for Social media, which should be your main channel when you communicate with your client, try to be helpful and empathetic instead of being humorous and funny, try to create a calming go-to space for your clients by sharing helpful and informative posts and information as funny ones might be taken as insensitive and inappropriate.