A lot of businesses do not know how to build their website to attract new business and turn their visitors to actual business leads. In fact more companies do not even think that their website can attract leads. The sad truth is that neither most web development companies even know. Actually you can do that if you just follow some simple steps:
- Be simple: your website should simply deliver your message and deliver your message very clearly and easily without having to torture your site visitor to guess what your business is. You should have a clear slogan that identifies your business near to your logo or business name, and with the help of photos, images and/or video you can easily and within just few seconds deliver the right first impression. As I always say “there is no second first impression”, the visitor should know a lot about your business from the first impression as what you do, how you do it, and who is your target client.
- Have some credibility elements.
- Try to summarize and use visual aids.
- Place a call to action.