Don’t let your business be the best kept secret on LinkedIn

By: Khaled Nasseredin

A lot of businesses are promoting their businesses on Facebook only, however when it comes to B2B the most useful social media site is LinkedIn. Here is why:

  • Linkedin: is structurally prepared to accommodate companies and employees within companies, so if you want to know employees in a certain company, all you have to do is to click on the company name and see who works there.
  • Linkdin is well structured to take all your business related information and your full employment history. You can have a full CV on Linkedin where others can review it easily
  • LinkedIn has Company Business Profiles where you can have all your business details, add your logo, business contacts, list your activities, ….
  • Groups
  • Job offerings
  • Ads and Targeting
  • Engagement
  • Who viewed your profile
  • Search
  • Enlarge your network
  • Business plans
  • Connect: to someone is permission based. He has to accept your connection, then you will have access to his network. Be ware that if you get a lot of connection refusal you will be banned by LinkedIn.
  • Send mail messages to any or all of your connections: will be received in his message inbox, as well as on his email

to be continued… please come back later

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